| Motivate Publishing is the Gulf's leading publisher of magazines and books. Motivate was founded in 1979 with the launch of What's On, the first magazine in the Gulf. The company's portfolio has since grown to include more than 25 magazines, all of which are either independently audited or their audits are applied for, Motivate is committed to providing audited circulation and research data on all of its magazines.
Thirty years after What's On was launched, it is still the biggest-selling monthly magazine in the region. The Middle East edition of HELLO! - the world's number one celebrity news magazine was launched in April 2005; Emirates Woman, which celebrated its 25th anniversary in 2006, is the Gulf's leading women's magazine, matched in success by the GCC's foremost business title, Gulf Business, which launched in 1996. identity is the region's leading design, interior and property magazine, while Society Dubai, another monthly, has its finger firmly on the pulse of Dubai's emerging 'new society'. The selection includes numerous other established and new titles, all catering to an ever-growing audience. Through partnering with other international publishers, regional editions of Haymarket Publishing's Stuff are published by Motivate as well as Business Traveller Middle East.
Before the end of 2008 Motivate Publishing will have launched three further titles: Campaign magazine under license from Haymarket, Golf Digest under license from Condé Nast and Mens Health from Rodale.
The contract and commercial publishing division continues its significant growth. The list of publications for leading companies, institutions and government departments includes Emirates airline, Jumeirah hotel group, Emaar, Dubai's Department of Tourism and Commerce Marketing and the Abu Dhabi, Dubai and Sharjah Departments of Civil Aviation, demonstrating the confidence in Motivate's professionalism and expertise.
Motivate's best-known book imprint is the Arabian Heritage series, with more than 250 titles currently in print, including the region's best-selling books from internationally acclaimed writers and photographers such as Wilfred Thesiger, Ronald Codrai, Patrick Lichfield and Noor Ali Rashid. Other Motivate imprints include Gulf Business and Al Wasl Books. The region's leading online bookshop, www.booksarabia.com offers secure purchase of all of these titles and great offers through the online book club. Books and fine art prints are also available at Motivate's own Arabian Gallery bookshop - along with Middle Eastern themed works from other leading publishers and rare and antiquarian books.
Motivate Publishing's online collection of photographs and images, www.gulfpics.com provides creative professionals, editors, publishers, web-based professionals and consumers a user-friendly service from which to source, locate and license authentic Arabian and Middle-Eastern images.
Motivate Events organises and manages leading events such as the What's On Awards, the Business Traveller Middle East Awards and the Home Owner Dubai exhibitions. It participates in numerous conferences, exhibitions and sporting events, including Arabian Travel Market, the Dubai Desert Classic and the Dubai Rugby 7s.
The screen advertising interests of leading cinemas in the Middle East is represented by Motivate Val Morgan, a joint venture between Motivate Publishing and Val Morgan Cinema Advertising of Australia.
Other successful partnerships include a joint venture with Emap / Cannes International Advertising Festival, through which the Dubai International Advertising Festival and Dubai Lynx Advertising Awards are staged annually in Dubai.
With the mission: 'to deliver excellence in communication' - Motivate Publishing continues to lead the way in setting magazine and book publishing standards in the Middle East.
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